Section A: Business Economics
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Chapters
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Topics
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1. Introduction to Business Economics
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2. Theory of Demand and Supply
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Meaning and determinants of demand, Law of demand and Elasticity of demand -Price, income and cross elasticity
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Theory of consumer’s behaviour – Marshallian approach and Indifference curve approach
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Meaning and determinants of supply, Law of supply and Elasticity of supply.
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Demand Forecasting
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3. Theory of Production and Cost
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Meaning and Factors of production
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Laws of Production – The Law of Variable proportions and Laws of Returns to Scale, Producer’s equilibrium
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Concepts of Costs- Short-run and long-run costs, Average and marginal costs, Total, fixed and variable costs.
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4. Price Determination in Different Markets
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Various forms of markets – Perfect Competition, Monopoly, Monopolistic Competition Oligopoly
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Price determination in these markets.
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5. Business Cycles
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Section B: Business and Commercial Knowledge
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1. Business and Commercial Knowledge – An Introduction
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Nature of Business
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Profession and Employment.
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Objectives of Business
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Economic and Non-Economic Activities
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Forms of Business Organizations.
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2. Business Environment
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Micro and Macro Environment
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Elements of Micro Environment – Consumers/Customers, Competitors, Organization, Market, suppliers, Intermediaries
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Elements of Macro Environment – Demographic, Economic, Political-legal, Socio-cultural, Technological, Global Environment.
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3. Business Organizations
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Overview of selected Indian and Global Companies.
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4. Government Policies for Business Growth
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Policies creating a conducive business environment such as Liberalization, Privatization,
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Foreign Direct Investment.
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5. Organizations Facilitating Business
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Indian Regulatory Bodies – RBI, SEBI, CCI, IRDAI
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Indian Development Banks – IFCI, SIDBI, EXIM Bank, NABARD
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6. Common Business Terminologies
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